About the Company:
Optiphoenix, a Conversion Rate Optimization (CRO) agency specializing in AB Test Development with a global footprint. Over the last eight years, we've partnered with renowned brands such as Taj, Jabra, ButcherBox, and PiqueTea, helping them revolutionize their digital strategies to substantially improve critical customer metrics, including Revenue, Conversion, and Engagement.
As we continue to grow, we're seeking passionate individuals who are eager to join our mission-driven journey. If you are motivated by the opportunity to drive meaningful change and excel in conversion optimization and A/B testing, we invite you to join our team.
CRO Specialist
As a CRO specialist, you will use creativity and strong analytical skills to understand website behavior, identify opportunities to increase conversion, revenue, and user experience, then develop and execute a strategy to turn those ideas into an optimization and testing plan. This is a customer-facing role requiring outstanding relationship management skills.
The ideal candidate would be extremely data-driven and make design tweaks based on user behavior to improve conversions. An experience in creating UI/UX wireframes would be a plus
What You Do:
- Use qualitative (heat maps, session recordings, surveys, etc.) and quantitative(Google Analytics or similar) data sources to analyze website traffic to understand user behavior and provide data-driven recommendations to increase engagement and conversion rate.
- Establish a web analytics framework to monitor the health of the key performance indicators and key conversion points in the web journey and marketing funnel. Understand and implement ways to monitor conversion funnel congestions, design, and usability factors of highly converting web pages.
- To understand the WHY behind the data and deliver actionable insights to improve UX and conversion rate optimization and increase lead generation and online sales.
- Define and maintain overall optimization program (site and e-commerce experience, landing pages, forms, and calls-to-action). Use an iterative optimization approach (hypothesize, design, test, measure, optimize), derive actionable insights from the results, formulate new experiment ideas and hypotheses, and implement winning results.
- Develop or support the team in developing hypotheses, testing roadmaps and reports for optimization projects (A/B, Multivariate, Targeting, Personalization)
- Coordinate with developers, analysts, and researchers to drive projects forward
Requirements:
- Prior experience of 1+ years of optimizing user experience/digital marketing campaigns/email campaigns/or anything that directly impacts revenue generated by the website
- Prior experience in a customer-facing role or equivalent history of increasing customer satisfaction with excellent presentation skills
- Conversant and able to use marketing platforms and tools that can measure and drive marketing programs and conversions; examples include Google Analytics, VWO, Adobe Target, Click-tale, Adobe Analytics, Tag management solutions, Tag audit solution, Optimizely, Google Optimize, and/ or similar tools.
- Understanding best practices for UI and UX for websites
- Understand how e-commerce websites work(what ROI, AOV, conversion rate, etc.)
- Experience with research tools, including HotJar, CrazyEgg, LuckyOrange/ heatMaps/ poll/ surve Zarget or other similar tools, will be a plus.
- Experience with multichannel media campaign,s including a working knowledge of paid search, testing ad tex,t and landing pages Optimization, SEO will be a plus.
- Prior experience working in a diverse client portfolio
Benefits of working at Optiphoenix!
- Health Insurance: Company-sponsored health insurance!
- Work Flexibility: Our global clients follow a 5-day workweek, and so do we. We offer flexible hours and a supportive work-from-home policy.
- Culture and Community: Participate in company-sponsored team outings, social events, and an annual trip that foster community and camaraderie.
- Professional Growth: Outstanding learning and growth opportunities for all roles, including working on challenging projects with passionate colleagues. Our CRO team also gets opportunities to travel onsite to Australia and the U.S. to collaborate with our clients.
- Support and Rewards: Benefit from competitive salaries that are at or above industry standards, along with company-sponsored lunches.
- Empowered Environment: Embrace our no official leave policy, rooted in trust; dress comfortably with no formal dress code required.
We are an equal opportunity employer. We celebrate diversity and are committed to building a versatile environment for all our employees.